It’s the quality of LinkedIn users that is truly impressive. And it’s home to more than 9 million business profiles from over 200 countries. LinkedIn is a thriving social network filled with regular users - over 500 million of them, to be exact. None of these things could be further from the truth.

Misconception #3 – You can only connect with people you personally know, so it isn’t valuable for generating new leads.

You’re better off fishing in big ponds like Facebook and Instagram if you want to generate meaningful connections and leads for your business.

Misconception #2 – LinkedIn is too small.

People only use the platform to connect with people they know or to occasionally update their resumes. However, it can sometimes get overlooked by digital marketers in favor of more popular platforms due to various misconceptions regarding its nature - and its value. LinkedIn is the proverbial diamond in the rough when it comes to digital marketing. The added bonus is that what I’m about to share with you can be extrapolated and applied to your marketing ventures on other social media platforms, as well.

I’ll walk you through my step-by-step process on how to quickly grow your connections and leads on LinkedIn. I’m here to be upfront and straightforward about LinkedIn’s potential. I am not here to tell you that LinkedIn is the end-all, and be-all for your digital marketing needs. I want to clarify that there are a ton of awesome platforms out there that can effectively help you generate leads and expand your reach. It’s one of the most overlooked and underrated social media platforms for marketing. Which brings us to our topic of discussion: LinkedIn.

There are a ton of social media gems out there that get sidelined. When you’re confronted by countless platform options, and when industry experts are always giving you their two cents, you might already feel overwhelmed.Īs you weed through endless platforms and evaluate which sites best fit your needs, you’ll quickly come to terms with one inevitable fact: LinkedIn boasts a wide array of robust analytics and marketing tools, yet we still often leave it behind in the dust. Let’s be honest: The world of social media marketing can feel a bit like the Wild Wild West.

Open linkedin account for company